Market questionnaires are a form of quantitative, primary market research that can provide small business owners with specific information about their customers’ needs. Whether conducted over ...

“Quota Controls in Survey Research: A Test of Accuracy and Intersource Reliability in Online Samples.” Journal of Advertising Research 55(4), 368-79. ↩; In the 2016 Pew Research Center study a ...

In 2021, Pew Research Center conducted an experiment in which we looked at three different random samples (all of which were recruited by mail) and three different opt-in samples. We compared survey ...

The value of strong questionnaire design, complemented by the task of high-quality sample development, is not fully appreciated.Too often researchers relegate those two essential building blocks of ...

Contacts. Research and Markets Laura Wood, Senior Manager, [email protected] U.S. Fax: 646-607-1907 Fax (outside U.S.): +353-1-481-1716 ...