With that in mind, there are two core principles you can utilize to build a strong relationship marketing plan in order to earn the trust of your prospects and generate sales. 1.

Account-based marketing (ABM) is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well ...

Controlling the implementation of a retail marketing strategy and planning entails continuous monitoring and evaluation of the four variables in order to make changes to the main strategy when ...

Evaluating the marketing plan means looking at the data and examining whether or not the company achieved its strategy objectives from the implementation phase. If it did, the steps can be ...

As opposed to transactional marketing’s focus on one-off sales, a good relationship marketing strategy is rooted in building loyalty and lasting, long-term engagement with your customers ...

Getting Started with Strategic Relationship Marketing. The journey toward effective relationship marketing begins with active listening and strategic engagement. Here’s how to begin: ...

Yet while many C-suite executives struggle with how to bridge the gap between strategy development and implementation, the survey found a small group of companies — just one in 10 survey ...