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Research & Marketing Strategies Inc. announced multiple promotions within the company. Patrick Fiorenza has been promoted to senior director of research analytics at RMS. He helps clients achieve ...
The recent U.S. inflation measures show that high prices have not departed yet—and they continue to fuel an affordability ...
In order to properly implement AI, it's important to understand its blindspots and when you shouldn't use AI to replace human ...
Law firm leaders must ensure their associates understand that relationship building, not just tactical expertise, is key to ...
Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...
We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is ...
xvi, 660 p. : 24 cm Includes bibliographical references and index The domain and conceptual foundations of relationship marketing / Atul Parvatiyar and Jagdish N. Sheth -- Relationship marketing : the ...
Relationship marketing enables your company to improve profitability customer by customer, by focusing on those who receive, and return, the best value." "Relationship Marketing: New Strategies, ...
In today's rapidly evolving digital landscape, the convergence of marketing technology and strategic vision has become essential for enterprises seeking to enhance customer engagement. As Senior ...
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