The accelerated impact of data and analytics on organizational success means C-suite leaders must gain greater quantitative and data analysis knowledge.

Discover how businesses use qualitative and quantitative data to understand customer opinions and patterns. Blending both may unlock sharper insights.

Relying on quantitative data can overlook the human element of consumer behavior, leading marketers to miss out on valuable insights only qualitative data can provide.

The principle goal is to develop robust methods that address the problem of reverse engineering data in charts in scientific documents to enable access to the underlying quantitative information not ...