Qualitative Example: Residents' observations reveal how pollution affects daily life, health and local ecosystems, helping find practical solutions for their neighborhood. Healthcare Quantitative ...

For example, we know this is our best seller, sixty percent of our sales are of these. Quantitative, like quantity. Qualitative data tells us what someone thinks and feels.

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

All qualitative, semi-quantitative, and quantitative testing must be monitored by quality control protocols. These quality controls must mimic an actual positive or negative sample as closely as ...

Comparing Quantitative and Qualitative Business Research. While both varieties of business research deliver value, quantitative and qualitative approaches differ considerably. Some key distinctions ...

Qualitative research is the type of research people use to gain insight into a problem, issue or theory. Unlike quantitative research, which is concerned with objectively measurable variables ...

Combining your analysis of both qualitative and quantitative information helps you make the appropriate decision. For example, you may have analyzed how much your customers like a product so you ...

1. A Qualitative Analysis seeks out the ‘why’, not the ‘how’ of its topic, seeking out the quality not quantity. A Quantitative Analysis seeks out the ‘How’, not the ‘Why’ of its ...