Key Points Attribute data are characteristics that aren’t readily quantified by hard numbers. It is a discrete data type.

Qualitative Composition & Index While qualitative cume persons is the number of target consumers you reach, composition and index tell an advertiser how efficiently you reach these target consumers.

Below, 15 members of Forbes Agency Council explore the role that qualitative data can play in the era of big data and artificial intelligence, sharing how their agencies leverage it to better meet ...

Qualitative data allows you to show a more robust picture of your listeners. There are two basic qualitative estimates – target persons and composition. Which one should you use?

Discover how businesses use qualitative and quantitative data to understand customer opinions and patterns. Blending both may unlock sharper insights.

For quantitative data, we have facts such as 3 percent of the world’s population at the time was killed, including 6 million Jewish people. A qualitative data source would be stories such as one ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...