Qualitative data reveals vital information about customers’ emotions, motivations, preferences and perceptions. Through methods such as interviews and focus groups, marketers can gather rich ...

MAXQDA, developed by VERBI Software, has long been a trusted tool for qualitative and mixed-methods research. Known for its user-friendly interface and robust features, MAXQDA allows researchers to ...

A data representation method using distance correlation. Higher Education Press . Journal Frontiers of Computer Science DOI 10.1007/s11704-023-3396-y ...

Many disciplines employ these methods for successfully analyzing qualitative data. We wondered if quantitative methods would let us achieve similar ends, so we explored ways to potentially streamline ...

New methods that allow better access to data and new ways to approach qualitative data are likely to be fertile ground for research. CONTRIBUTIONSNo research, to our knowledge, has used automated text ...