Smart packaging transforms everyday products into digital touchpoints, using QR codes and AR to connect brands with customers ...

For example, brands like Hershey’s and Coca-Cola use QR codes to provide transparency about product ingredients and manufacturing processes, enhancing consumer trust and loyalty (Noramble ...

L’Oreal has leveled up the product-related content linked to QR codes on packaging, and customers are noticing. The company’s recent campaign merged its physical and digital worlds by creating ...

I started thinking about the possibilities of featuring QR codes on product packaging. Consumers had already become acquainted with QR codes during the pandemic, and then Apple introduced App Clips in ...

Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing ...

Subsequent reasons people scan QR codes include getting access to personalized offers based on purchases (26 percent), learning about products they’ve ordered (22 percent), learning about the ...

The market for packaging has grown along with the popularity of online shopping, deliveries and home meal replacements. Korean food manufacturing giant CJ projected that sales of home meal ...