Teams using QR data to build richer customer profiles are the ones turning real-world moments into long-term momentum.

With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways ...

Keith Shaw: Counterfeiting is no longer just about luxury goods or fake currency. It’s now infiltrating areas like pharmaceuticals, cosmetics, and even automotive and aviation parts. New technologies ...

Smart packaging transforms everyday products into digital touchpoints, using QR codes and AR to connect brands with customers directly.

Packaging offers an opportunity to connect with retailers and consumers. Packaging is more prominent today in the produce ...

Which? is raising the alarm about the potential for widespread “greenwashing” as a groundbreaking study from the consumer champion finds many popular products risk falling foul of rules designed to ...

See a few examples of reusable packaging from Borro, TOAST, and Partner Solutions from ThePackHub’s Innovation Zone.

New insecticide labelling rules: QR codes, safety symbols mandatory; ban on non-compliant products The Centre has introduced mandatory labelling rules for insecticides, requiring QR codes, safety ...

New product packaging reduces toxic plastic waste Emerging sustainable options to plastic packaging are made with mushrooms, seaweed, starch and wheat straw ...

In the wake of rising menace of counterfeit and spurious drugs in the market of Telangana, the new director general of the drugs control administration (DCA), Dr. Shahnawaz Quazim, has issued an ...