Have you noticed that your once bright blonde or polished gray hair has become dull and brassy? There's an easy way to fix it: Say hello to purple shampoo, the secret weapon relied upon by those ...

After trying a combination of purple shampoo and conditioner and then following up with a hearty hair mask, I was able to address some of the drying repercussions, but the dullness and texture ...

For natural blondes, purple shampoo will be needed far less than it's recommended for colored hair, but can be useful after lots of time in the sun or chlorine. Be wary of over using any purple ...

This Drugstore Shampoo Made My Brassy Blonde Hair Brighter in Just One Wash I tried L'Oreal EverPure Purple Shampoo to brighten my brassy locks. Here's why I'll be buying it over and over again.

Purple shampoo is mainly used by blondes, but a celebrity hairstylist shares that brunettes can also benefit from it. Here, read what she has to say about this trick for those with brown hair.

But, before you toss all your current products out, consider this: Purple shampoo and conditioner are great, but they're an addition to your hair rotation, not your main squeeze. Really, they ...

The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached your hair, then you know how hard it can be to preserve the ...

Moroccanoil Blonde Perfecting purple shampoo is infused with nourishing Argan oil, making it a godsend for moisture-loving hair types. You know who you are – dry, curly, damaged, frizzy, coarse ...

"Purple shampoo is amazing on pale blonde hair as it neutralises unwanted yellow hues leaving the blonde bright and cool-toned," explains Christel Barron-Hough, Founder & Creative Director Stil Salon.