A new purple M&M has joined the bag! "Purple" is the chocolate candy's first-ever female peanut M&M and its newest character for the first time in a decade, the brand announced Wednesday, Sept. 28.

The new character – whose name is Purple – resembles a peanut M&M candy piece and she was designed to represent acceptance and inclusivity with "her earnest self-expression," according to a ...

The blue M&M was introduced the same way in 1995 – but that color stuck, the AP reports. It looks like Purple has found her way into hearts – and candy bags – again.

The candymaker is unveiling Purple as its latest addition to the M&Ms cast of characters, but fans may be disappointed to find that she will not be coming to their candy packets.

M&M's is introducing a new color candy for the first time in a decade: Mars on Wednesday officially debuted "purple," the first ever female peanut M&M. More than 10 million fans voted to add the ...

Purple joins Red and Yellow, introduced in 1954, Blue, Green and Orange from 1998, and Brown, debuting in 2012. “Peanut-shaped” Purple is the third female in the line-up, joining Brown and ...

M&M’S is making a statement with its latest candy pack, which features an all-female set of characters — including Purple, its newest addition. It put the company once again knee-deep into ...