A pair of Kobe Bryant game-worn sneakers just sold at auction for the second-highest price ever fetched by a Kobe shoe.

Puma’s new Fantastic Four blind-box sneakers are here — but no one’s actually seen them yet, and the sneaker community isn’t ...

Tyrese Haliburton signed with PUMA Basketball in October 2024, effectively becoming the face of their new campaign. It wasn’t ...

The logos may be covered up for now, but the conflict highlights how a tiny brand has jammed its toe into the lucrative ...

It is also a player in track and field and some sports not traditionally known for footwear sponsorships, like auto racing. Over the last few years, Puma has reentered basketball and distance running ...

If you're a fan of new Indiana Fever guard Caitlin Clark, you're about to be able to wear her signature shoe when you play basketball. The Athletic's Shams Charania, Mike Vorkunov and Ben Pickman ...

Breanna Stewart, Sabrina Ionescu, and A’ja Wilson have all released signature shoes, with Caitlin Clark and Angel Reese in ...

When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the ...

Sharing the newest signature model on his social media, LaMelo Ball will rock the newest PUMA MB.05 during the upcoming NBA ...