Both branding and promotion are crucial components of a comprehensive marketing strategy, with branding laying the foundation ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

In our own customer base of mid-to-large organizations, 73% now have formal sustainability policies. Their purchasing ...

Tobacco companies are exploiting the metaverse to promote smoking and vaping among young people, bypassing traditional ...

Sarah Dodds, a senior marketing lecturer at Massey University, said it was a smart move for Smeg to be involved in the New ...

Saiyaara's unconventional promotional strategy, avoiding typical media appearances, has sparked praise and discussion in Bollywood, especially from filmmaker Sanjay Gupta. The film's impressive Rs 20 ...

Shilpa Shirodkar revealed that a 90s rumour of her being shot dead during a film shoot left her family shocked. The report ...

Promotional video marketing plays a key role in shaping brand identity by influencing how audiences perceive a company or ...

App Promotion Summit Berlin is calling for speakers to join industry leaders from Babbel, Flink, Bolt, Omio, Freeletics, and ...

Tata Consultancy Services has elevated Amit Govind as the Global Head of Marketing - Sustainable Services. The appointment ...

TRIO, the longest-running, full-service woman-owned marketing agency in Mount Pleasant, is proud to announce the expansion of ...