In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Jeremias, G. and Zhang, L. (2025) Research on Apple’s Social Media Marketing Strategies: Focus on the Improvement of the iPhone 15 Launch. Open Access Library Journal, 12, 1-22. doi: ...

Aston University biostatistician Dr. Dan Green has identified the top ten errors he commonly sees in research papers in his ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or ...

Alnylam is executing on its “Alnylam P5x25” strategy to deliver transformative medicines in both rare and common diseases benefiting patients around the world through sustainable innovation ...

During its June 17 board meeting, the Minnesota Soybean Research & Promotion Council (MSR&PC) elected a new slate of officers to lead the organization tasked with directing Minnesota’s ...

In addition to our US league tables, we are also including industry commentary from thought leaders on topics such as authenticity, sales-marketing alignment and brand investment. Plus, marketers will ...