Initials CX has launched “100 Ways to Summer”, a new integrated campaign for Arriva’s Grand Central Rail. In partnership with ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Paramount Australia today announced a partnership to unlock programmatic access to Paramount+’s premium streaming TV ...

In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands ...

Lamington Digital has officially launched to offer digital services tailored to mid-sized businesses.The announcement:Lamington Digital, a digital consultancy focused on driving growth for mid-sized ...

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered ...

This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...

If you’ve ever wondered why some ads stick in your mind long after they air, while others fade instantly, you’re not alone. In the fast-moving world of TV and Connected TV (CTV) advertising, brands ...

Adlook has announced the appointment of Luca Filardo as its new Chief Revenue Officer (CRO). The move comes as the company ...

Ads on Google TV have become obnoxious, but I found a solution: a third-party Android launcher that does the basics and ...

Netflix (NFLX, Financials) said Monday it will integrate Yahoo's demand-side platform into its advertising ecosystem, expanding programmatic access to its ad inventory across 12 countries. The ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising partners.