Programmatic ads show up across the web. For example, large publishers like CNN and WebMD sell some of their ad inventory in programmatic marketplaces. In addition, programmatic ads show up inside ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

"Programmatic" is a term used to describe the buying and placement of advertising using software and algorithms—bots, if you will. The promise made to CMOs is that programmatic makes it possible to ...

This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...

Programmatic Display Search engine marketing’s meteoric rise over the last decade is due, ... For example, if you have pages on your site that are geo-targeted (for example, ...

This is the heart of the inbound B2B marketing strategy at my company (AUDIENCEX), and promoting our content with programmatic display and native has led to a 600% increase in leads for us. But we ...

As media brands try to figure out their long-term monetization strategies, which may include paywalls, micropayments or alliances, many still heavily rely on display advertising, mainly programmatic.

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Dive Brief: SoundCloud, the music streaming service, has teamed with PubMatic to offer its premium advertising inventory across the supply-side platform’s various tools and solutions, according to a ...

Programmatic Display Advertising Market was valued at US$ 438.4 Bn. in 2021 and the total Programmatic Display Advertising revenue is expected to grow at 14.3% from 2022 to 2029, reaching nearly ...