On the back of strong campaigns from Shiseido and Weleda, Will Glynn-Jones reveals how brands can benefit from digital ...

Programmatic audio buying is the automated process of purchasing digital audio ads through real-time bidding (RTB) platforms. This includes inventory across music streaming services like Spotify and ...

Discover top PPC strategies for in-game advertising that drive real results. Boost audience engagement and ROI with expert help from TechWyse!

Experts talk about how brands in India are reinventing outdoor advertising during the monsoon season by combining emotional ...

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

The Dutch gambling authority, Kansspelautoriteit (KSA), has reported no issues with the enforcement of the freshly imposed ...

Tinuiti experts break down recent media updates such as a unified CTV apace, TikTok's US-only spin-off, and natural language ...

Programmatic transactions involve multiple parties, each taking their cut. Marcus Pratt of Mediasmith explains how different approaches to ad spend might cost you more in terms of both fees and reach.

Other issues that programmatic advertising faces include more difficulty controlling brand safety and data protection, given the amount of data used to power its ad targeting.

What sets programmatic advertising apart from other advertising technologies is that this interaction occurs without actual negotiations. Instead, it uses software to connect, for example, retail ...

Looking forward to this year and beyond, I predict more focus on the programmatic ecosystem. Programmatic is often defined incorrectly, assuming it represents display advertising.

To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and PMPs that combine multiple types of inventory.