News

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...
Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere ...
Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.
Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.
Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising partners.
This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...
Strongway Gym Supplies has continued to respond to the shift in how people approach fitness at home. The brand has been ...
Here's how to maximize the quality of your programmatic media buys and overcome three major perils of programmatic ad buying: threats to brand, ad fraud, and viewability problems.
Account-Based Marketing (ABM) is now essential for B2B growth—enabling precise targeting, personalized engagement, measurable ROI, and stronger sales-marketing alignment for scalable, predictable succ ...
Roku is teaming up with Amazon in a surprising ad-tech deal that could reshape how ads reach your TV. Could this change how you stream forever?
In a more lowkey and unique display of CSR, TotoGaming, a betting and gaming multinational headquartered in Armenia and ...
In an industry overwhelmed by data, tools, and channels, programmatic advertising has evolved into a leading force in advertising, and ad-tech is scaling in tandem with the plethora of challenges it ...