News

Data and tech company Fyllo announced its relaunch as an advertising partner for regulated industries, helping brands adhere ...
Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting solution, last year.
Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.
This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...
Strongway Gym Supplies has continued to respond to the shift in how people approach fitness at home. The brand has been ...
Account-Based Marketing (ABM) is now essential for B2B growth—enabling precise targeting, personalized engagement, measurable ROI, and stronger sales-marketing alignment for scalable, predictable succ ...
Roku is teaming up with Amazon in a surprising ad-tech deal that could reshape how ads reach your TV. Could this change how you stream forever?
A strong sports advertising strategy aligns business objectives with the passions of athletes and fans. Marketers must stay ...
In a more lowkey and unique display of CSR, TotoGaming, a betting and gaming multinational headquartered in Armenia and ...
The Dutch gambling authority, Kansspelautoriteit (KSA), has reported no issues with the enforcement of the freshly imposed ...
Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness ...
MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...