Programmatic can sound very complex compared to most digital advertising, but like all other digital advertising, it requires a sound strategy before starting.

Programmatic ad fraud and lack of transparency are a multibillion-dollar problem, shaking the confidence of marketing decision-makers. Here's what's wrong - and what can be done about it.

Programmatic Display Search engine marketing’s meteoric rise over the last decade is due, in large part, to the superiority of query-level targeting as compared to other online advertising channels.

Back in March of this year I penned What Is Programmatic Advertising And Is It The Future? The opening sentence said it all: "I am by nature a very curious person especially when it comes to the ...

SoundCloud powers programmatic display, video ads with PubMatic The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and ...

When I discuss programmatic advertising with my clients, they’ll often ask how it differs from Google Display advertising because it’s easy to confuse the two.

That’s because programmatic audio, particularly outside of the US market, “is still fairly nascent” compared to programmatic display and video, said Jonathan Kopitko, senior director of global ...

B2B marketers who rely on in-person interaction for lead generation now need alternatives. Programmatic advertising can help, and it doesn't have to be complicated.

This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...

Choose the best display advertising software from the top 5 programmatic advertising companies in 2023.