Omnichannel planning and activation require embracing something marketers generally try to avoid – fragmentation. However, in ...

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...

Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising through Yahoo programmatically. The ...

Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade ...

TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that delivers to marketers live, in-game professional and collegiate sports ...

Following a recent critique of programmatic advertising comes an impassioned defense of the industry.

Just 41% of programmatic ad spending went toward impressions that met quality standards in the first quarter.

Programmatic advertising has emerged as a transformative force in the digital marketing landscape, offering advertisers and publishers a data-driven approach to target their audiences. Despite the ...

ExchangeWire columnist Shirley Marschall looks at the rise of AI in ad tech and the start of programmatic. Is history just repeating?

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

This brings transparency, scale and privacy to programmatic advertising for the first time. “To underpin a privacy-first web requires unique technology.