Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered ...

Rui Mateus was running an affiliate network. His team was buying traffic from publishers and sending it to agencies, but something was bothering him. “We didn’t have much control over that,” he ...

Ray Schultz , July 8, 2025 ; Publishers with the right audience could soon be seeing more travel advertising thanks to a partnership between Sojern, a hospitality marketing pla ...

Tech Buzz: MiQ Sigma, built in Bengaluru, unifies fragmented programmatic advertising using AI to drive faster, smarter decisions across platforms and data sources.

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

Fragmentation was on the list of hot topics at Cannes 2025. Allison Schiff, Managing Editor of AdExchanger sat with MiQ’s Tom Richards to learn how MiQ is unifying the complex programmatic landscape ...

WunderKIND Ads, the advertising division of Wunderkind delivering user-first ad experiences that don’t interrupt content consumption, has announced the launc ...

Several key trends are shaping mobile advertising partnerships, with the rise of AI impacting various aspects of the bidding process, particularly creative optimization. Many marketers are also ...

Here's how to maximize the quality of your programmatic media buys and overcome three major perils of programmatic ad buying: threats to brand, ad fraud, and viewability problems.

Programmatic advertising continues to be one of the fastest growing and most complex areas of digital media, accounting for over 90% of US digital display ad spend (IAB, 2024).

The company recently debuted the next generation of SpringServe, integrating the ad server and advanced programmatic capabilities of its streaming SSP into one unified platform.