Ad fraud prevention will also remain among the leading trends in 2025 since fake clicks and malicious creatives are a problem for all the parties involved in programmatic advertising.

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

Learn how programmatic advertising differs from more traditional media buying methods so you can tailor-fit ads to your audience.

In the ever-evolving landscape of digital advertising, programmatic media buying has emerged as a cornerstone for brands ...

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad ...

Programmatic I/O Programmatic I/O is the world’s first and largest conference dedicated entirely to programmatic media and marketing. Founded in 2013 by AdExchanger, the industry’s go-to resource for ...

SXM Media's Lizzie Widhelm on podcast advertising innovation, audio ad targeting and sailing as a metaphor for life and for business.

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...

The evolution of programmatic advertising and why it’s in an organization's best interest to understand—and take advantage—of the approach.