Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

Understanding how "Targeting" and "Observation" work in Google and Microsoft Ads is essential if you want your campaigns to ...

Dutch research institute argues decade of regulation hasn’t curbed surveillance capitalism, proposes fundamental business model change.

“Dark traffic” is defined as page views hidden to publishers by the strictest types of ad-blockers. These block all on-site ...

Netflix(NASDAQ:NFLX) reported Q2 2025 earnings on July 17, 2025, with updated full-year revenue guidance of $44.8–$45.2 billion (midpoint up $1 billion from prior), and a raised operating margin ...

Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

Recently, DoubleVerify uncovered a massive botnet operation, codenamed ShadowBot, that spoofed over 35 million mobile devices ...

Finding the right balance of ad volume without alienating viewers is becoming one of streaming’s biggest challenges ...

Rui Mateus was running an affiliate network. His team was buying traffic from publishers and sending it to agencies, but ...

Several key trends are shaping mobile advertising partnerships, with the rise of AI impacting various aspects of the bidding ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.