There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the ...

Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...

Netflix(NASDAQ:NFLX) reported Q2 2025 earnings on July 17, 2025, with updated full-year revenue guidance of $44.8–$45.2 billion (midpoint up $1 billion from prior), and a raised operating margin ...

Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic, an independent technology ...

Tapping into India’s madtech potential, Mobavenue helps brands optimise ad spend, target audiences with precision, and scale ...

In a world where brands seek accountability and precision, and retailers seek profitability, retail media sits at the ...

Finding the right balance of ad volume without alienating viewers is becoming one of streaming’s biggest challenges ...

Now trading at 84 times trailing earnings, The Trade Desk boasts a valuation that's nearly triple the earnings multiple of the Nasdaq-100 index, a common proxy for tech stocks. But the good part is ...

“Dark traffic” is defined as page views hidden to publishers by the strictest types of ad-blockers. These block all on-site ...

Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX), a digital publisher focused on building tools, platforms, and experiences for gamers, is pleased to announce that U.

Shares in London-based advertising giant WPP plunged 18% on Wednesday, stoking broader anxiety about the state of the ad ...