There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the ...

Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...

Netflix(NASDAQ:NFLX) reported Q2 2025 earnings on July 17, 2025, with updated full-year revenue guidance of $44.8–$45.2 billion (midpoint up $1 billion from prior), and a raised operating margin ...

Tapping into India’s madtech potential, Mobavenue helps brands optimise ad spend, target audiences with precision, and scale ...

Finding the right balance of ad volume without alienating viewers is becoming one of streaming’s biggest challenges ...

“Dark traffic” is defined as page views hidden to publishers by the strictest types of ad-blockers. These block all on-site ...

Mobile marketers usually rely on Facebook and Instagram for their retargeting campaigns. However, ad placements in other apps ...

Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX), a digital publisher focused on building tools, platforms, and experiences for gamers, is pleased to announce that U.

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

Recently, DoubleVerify uncovered a massive botnet operation, codenamed ShadowBot, that spoofed over 35 million mobile devices ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign ...

Principal buying also shifts the agency’s incentives in dangerous ways. When an agency carries the risk of unsold inventory, ...