The New York Times is bringing open programmatic back to its mobile app. The publisher pulled these ads in 2019 due to a poor reader experience. The New York Times is working directly with adtech ...

The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.

The Value Of AdOps In Programmatic. Programmatic ad spending keeps growing, and this is not surprising due to the automation benefits this model implies.However, even though programmatic aims at ...

Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games. NBCUniversal is selling ad ...

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered ...

Investments in programmatic digital out-of-home (DOOH) advertising keep growing, making this environment a trend for 2025 and the foreseeable future. By 2029, DOOH ad spend is projected to surpass ...

PARIS, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced it will work with TF1 PUB, French leading video advertising ...

Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National ...

FreeWheel is ready to support a streaming marathon for this summer’s Paris Olympics, enabling programmatic buying for the first time for targeted ad-serving. There are several points of interest here: ...

The New York Times is juicing up its ad revenue by bringing so-called open programmatic advertising back to its mobile app. Open programmatic is a methodology that lets any advertiser buy digital ...