Omnichannel planning and activation require embracing something marketers generally try to avoid – fragmentation. However, in ...

-Growing use of artificial intelligence in advertising is expected to boost the global entertainment and media industry's ...

Lifetime Budgets give more control over long-term spend, with flexible adjustments, refund protection, and simplified ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

Maple Leaf expanded its OOH efforts beyond Toronto to locations all across the country during the second phase. Major markets ...

Back in April, Netflix began to roll out its Ad Suite, a proprietary first-party adtech platform intended to create a fresh ...

Several key trends are shaping mobile advertising partnerships, with the rise of AI impacting various aspects of the bidding ...

Lamington Digital has officially launched to offer digital services tailored to mid-sized businesses.The announcement:Lamington Digital, a digital consultancy focused on driving growth for mid-sized ...

Adlook has announced the appointment of Luca Filardo as its new Chief Revenue Officer (CRO). The move comes as the company ...

Citi recognized that investors had reservations regarding competition from Amazon’s DSP, though it added that The Trade Desk, Inc. (NASDAQ:TTD) remains unique and that the programmatic ad ...

Ray Schultz , July 8, 2025 ; Publishers with the right audience could soon be seeing more travel advertising thanks to a partnership between Sojern, a hospitality marketing pla ...

Ask the publishers to restore access to 500,000+ books. An icon used to represent a menu that can be toggled by interacting with this icon. A line drawing of the Internet Archive headquarters building ...