Omnichannel planning and activation require embracing something marketers generally try to avoid – fragmentation. However, in ...

-Growing use of artificial intelligence in advertising is expected to boost the global entertainment and media industry's ...

Lifetime Budgets give more control over long-term spend, with flexible adjustments, refund protection, and simplified ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

Maple Leaf expanded its OOH efforts beyond Toronto to locations all across the country during the second phase. Major markets ...

Back in April, Netflix began to roll out its Ad Suite, a proprietary first-party adtech platform intended to create a fresh ...