GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

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Maple Leaf expanded its OOH efforts beyond Toronto to locations all across the country during the second phase. Major markets ...

DirecTV Advertising has teamed with MAGNA Media Trials for a newly released study on a potential new headache for traditional media sellers: ads that appear when viewers hit the pause button while ...

Netflix began to roll out its Ad Suite, a proprietary first-party adtech platform intended to create a fresh revenue ...

Desperation crept into Sylvia’s voice as she rattled off all the ways her life would become more difficult if a free learning ...

Finding the right balance of ad volume without alienating viewers is becoming one of streaming’s biggest challenges ...

Several key trends are shaping mobile advertising partnerships, with the rise of AI impacting various aspects of the bidding ...

Lamington Digital has officially launched to offer digital services tailored to mid-sized businesses.The announcement:Lamington Digital, a digital consultancy focused on driving growth for mid-sized ...

Adlook has announced the appointment of Luca Filardo as its new Chief Revenue Officer (CRO). The move comes as the company ...

Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade ...

NEW YORK — TripleLift said it is partnering with DirecTV Advertising to launch programmatic Pause Ads. The two companies are billing the offering as an industry first that allows buyers access to ...