The New York Times is bringing open programmatic back to its mobile app. The publisher pulled these ads in 2019 due to a poor reader experience. The New York Times is working directly with adtech ...

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered ...

The Value Of AdOps In Programmatic. Programmatic ad spending keeps growing, and this is not surprising due to the automation benefits this model implies.However, even though programmatic aims at ...

3. Understanding The Context Of Ad Placements Is Crucial. Without third-party cookies, there’s a heightened emphasis on contextual targeting in programmatic advertising.

PARIS, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced it will work with TF1 PUB, French leading video advertising ...

Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games. NBCUniversal is selling ad ...

Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

FreeWheel is ready to support a streaming marathon for this summer’s Paris Olympics, enabling programmatic buying for the first time for targeted ad-serving. There are several points of interest here: ...

The New York Times is juicing up its ad revenue by bringing so-called open programmatic advertising back to its mobile app. Open programmatic is a methodology that lets any advertiser buy digital ...