Programmatic Advertising Examples. Programmatic ads come in all shapes and sizes. The beauty of using programmatic ads is tailoring the content to your chosen target audience.

How Does Programmatic Advertising Work? Skip to content. Monday, March 3, 2025; Responsive Menu. ... Instead, it uses software to connect, for example, retail ad sellers with ad buyers.

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up.

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Earnings results often indicate what direction a company will take in the months ahead. With Q1 behind us, let’s have a look ...

Programmatic advertising leverages AI, ... which then sends the request to the connected DSPs. Examples of SSPs include Google Ad Manager, OpenX, Pubmatic, Sharethrough and Xandr.

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, ... For example, if NCM finds a positive association between, say, Marvel fans and fast-food ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms ...

When ads are automatically bought and placed through technology platforms, the economics of reach can fail to yield a positive return on investment in several scenarios that have little to do with the ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...