Perplexity AI is taking a softly, softly approach to building its ad business.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Earnings results often indicate what direction a company will take in the months ahead. With Q1 behind us, let’s have a look ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of ...

Until recently, it seemed video streaming had a channel for every taste. Fans of the 1970s Western drama “Little House on the ...

Programmatic marketing to HCPs have nuances that are not well understood by far too many. The leaders who convened for this Doceree-hosted roundtable at Cannes sought to bring clarity.

Zohran Mamdani’s stunning upset over Andrew Cuomo reveals how the Democratic Party’s hollowness and passivity cuts both ways ...

As the official sponsor of RTÉ Weather, Fáilte Ireland is harnessing the precisions of programmatic OOH via Posterplans DSP ...

Many of today’s browsers now block third-party cookies. Therefore, leveraging first-party data enables advertisers to enhance their targeting capabilities, ensuring ads are shown to more relevant ...