This new relationship enables agencies and advertisers to access and activate Sojern’s extensive real-time travel data ...

Perplexity AI is slowly growing its ad business. Its main ad product is 'sponsored follow-up questions,' and it recently ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Earnings results often indicate what direction a company will take in the months ahead. With Q1 behind us, let’s have a look ...

E-commerce PPC is when retailers pay each time a user clicks on their ads. PPC ads appear on advertising platforms such as ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of ...