Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...

Netflix(NASDAQ:NFLX) reported Q2 2025 earnings on July 17, 2025, with updated full-year revenue guidance of $44.8–$45.2 billion (midpoint up $1 billion from prior), and a raised operating margin ...

“Dark traffic” is defined as page views hidden to publishers by the strictest types of ad-blockers. These block all on-site ...

PubMatic's new Live Sports Marketplace allows ad buyer clients to target key moments during live sports in real-time.

Recently, DoubleVerify uncovered a massive botnet operation, codenamed ShadowBot, that spoofed over 35 million mobile devices ...

Finding the right balance of ad volume without alienating viewers is becoming one of streaming’s biggest challenges ...

Several key trends are shaping mobile advertising partnerships, with the rise of AI impacting various aspects of the bidding process, particularly creative optimization. Many marketers are also ...

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

Proposals by Robert F. Kennedy Jr. and Bernie Sanders range from more disclosures in commercials to an outright ban.

Shares in London-based advertising giant WPP plunged 18% on Wednesday, stoking broader anxiety about the state of the ad ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to ...