The partnership unlocks new opportunities for advertisers to activate Sojern's real-time vertical-specific traveler insights ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

Many of today’s browsers now block third-party cookies. Therefore, leveraging first-party data enables advertisers to enhance their targeting capabilities, ensuring ads are shown to more relevant ...

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of ...

CAREER In the fast-evolving world of digital marketing, programmatic advertising has emerged as a game-changer, ...

The Trade Desk stock has recovered impressively from its 52-week low. Earnings growth is expected to shift into a higher gear ...

Earnings results often indicate what direction a company will take in the months ahead. With Q1 behind us, let’s have a look ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...