Integration enables precise targeting, improving audience curation for programmatic ads Dubai: Sojern, the leading marketing platform built for hospitality, is joining forces with PubMatic (Nasdaq: ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of ...

CAREER In the fast-evolving world of digital marketing, programmatic advertising has emerged as a game-changer, ...

A Senate committee will vote this week on whether to advance the nomination of Susan Monarez, President Donald Trump’s pick ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Earnings results often indicate what direction a company will take in the months ahead. With Q1 behind us, let’s have a look ...

The Portuguese market was first s2i’s first international expansion with the incorporation of Masemba and Media Capital ...

Michal Prazenica launched MP Agency with a clear purpose: to help businesses grow sustainably through authentic engagement and smart digital strategies· What started as a small, energetic team focused ...