Our study indicates that high-performance marketers are prioritizing primary research. And good primary research takes a solid data collection foundation that accesses the representative, targeted ...

Depending on your budget and marketing goals, you may use primary or secondary research methods. ... no longer need to outsource data collection to market research organizations.

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Articles in the Analysis format report primary research carried out on publications, datasets or research practices. ... high-throughput genotyping and other intensive data-collection methods.

Implementing Innovative Data Collection Methods: Risks and Challenges. Although emerging technologies are making it easier to collect real-time data on specific development problems, countries face ...

We’ll talk about forms of market research and more, as well as some tips to improve each research process to help you master the process of data collection and analysis.

The sociologist, therefore, knows exactly how the data was collected, by whom and for what purpose (you don’t, for example, have to trust other people if they collected their data accurately). As we ...

*These content types should not include original (previously unpublished) research findings and may only contain minimal new supporting data. As they are non-primary articles they are not eligible ...

Elevate your work with data driven evaluation and assessment. The M.A. in Research and Evaluation Methods focuses on a curriculum balanced between quantitative and qualitative methodology, including ...