In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many ...

An effective pricing strategy is essential for continued sales success. ... you could create two landing pages—one with the book priced at $11.99 and the other offering it at $9.99 ...

By investing effort (which includes resources) in developing a well-informed pricing strategy and capabilities, a company can win out over time, as well. 4. Small, consistent actions grow big results.

No B.S. Price Strategy Learn how to price your products to reflect their true value while offering prices that give you a competitive edge in the No B.S. Price Strategy book.

Business schools and countless business books discuss the importance of the 4 Ps (Product, Place, Price, and Promotion) ... Step 5: Create a pricing strategy and execution plan.

He brings over 20 years of experience in pricing, innovation and value management. An expert in the global pricing landscape, he is the author of over 15 pricing books, including “Pricing—The New CEO ...

Example of Pricing Strategy for a Furniture Company. Pricing the furniture you sell doesn't have ... Sherman is also the author of three film reference books, with a fourth currently under way ...

The Acquisition Pricing Strategy. ... You can estimate the standalone value of the acquisition from the book value of the business, ...