This article will look at quantitative and qualitative data research, and will discuss the merits and advantages, as well as the potential drawbacks and limitations of each methodology for marketers.

To measure change in education, we need to move beyond only using quantitative research methods.

Discover quantitative and qualitative data skills to improve decision-making and apply your knowledge effectively in today's fast-paced business world.

Important research questions can almost always be answered better with a combination of methods – where both quantitive and qualitative data play a role.