Shifting consumer preferences and niche competitors are weighing on large players in the category, according to the Honey ...

As the first permanent addition to the Honey Bunches of Oats cereal portfolio in five years, the new cereal flavor is made with “real chocolate and real cocoa” as well as crispy sweet-cocoa dusted ...

Perhaps wisely realizing that the name “Sugar Crisp” might give health-conscious parents cause for concern, Post altered the ...

It was first a large mansion built by Marjorie Merriweather Post, heiress to what was previously known as Post Cereals (now named General Foods Corp.) to live in as a home. More from WWD Trump Family ...

"Pebbles has always been a fun, tasty part of breakfast," said Sharon Pupel, brand director for Post Pebbles Cereal, Parsippany, NJ. "We wanted to amp up the fun factor with this brand, and rally kids ...