Product positioning strategies are numerous, and the selection of one over another is crucial to how your company will market its products or services. Selecting the wrong strategy can cost lost ...

Effective positioning creates a clear corporate identity in the minds of customers and can help increase sales and profitability. When you develop a positioning strategy that clearly ...

But successful brand positioning is hard. For every successful example, there are a thousand more that just missed the mark. And even marginal misses in your strategy can mean the difference ...

Today, with everybody competing for the same shrinking budget, marketers often think of price as their only lever. That's just plain incompetent marketing. There are lots of ways to differentiate ...

Schedule regular reviews of the positioning document. As market conditions and customer needs change, so should your positioning. Ongoing updates keep everyone aligned and informed. Use the ...

An effective CEO positioning strategy can boost the reputation of a CEO. CEO reputation is perceived to contribute to nearly half of a company’s reputation which, in turn, is deemed to ...