This article will explore key considerations around luxury brand positioning and share examples of brands getting it right. Learn more on the blog.

This guide examines a branding statement, why it’s vital for businesses, and - most importantly - how to craft one that captures attention.

Craft a symbolic positioning strategy to build a strong brand identity, connect with customers, and ultimately drive sales.

The most successful positioning statements include a promise that’s easy for customers to verify.

Example of a positioning statement Let’s think about a personal electronics brand that creates music systems for homes and envisions bringing friends and family together through shared musical ...

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Good brand positioning can help you cut through the clutter and even disrupt entire industries.