Plus-size fashion: a booming market. Discover how brands are adapting to body diversity and new consumer expectations.

I tested the best plus-size swimsuits from brands like Elomi, Summersalt, and more to find bikinis and one-pieces that comfortably fit full figures.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Kate Upton is stunning in a plunging bikini while soaking wet in the ocean as she shows off her "flotation devices." ...

Reitmans is really nailing it with the sweetheart necklines. The versatility of the short bubble sleeves makes it a great ...

The moment she realised things needed to change came at a theme park trip. The 32-year-old mum from Brighton was devastated ...

Bella Thorne is getting shamed as she models a skimpy bikini in her bedroom as fans say her swimwear doesn't "fit." ...

For this week's Plus Size Fashion Influencer Spotlight, we are highlighting Victoria Barra! Check out her journey to plus ...

Reitmans is really nailing it with the sweetheart necklines. The versatility of the short bubble sleeves makes it a great ...

Reviewers say this 'perfect work or vacay' frock 'hides areas like the tummy pooch', thanks to its tie waist and comfy ...

Rachel Pashley, 32, tipped the scales at 32 stone at her heaviest, and wore a size 32. Now she wears a size 12 and is the mum ...

SHOPPERS are racing to Sainsbury’s after spotting the perfect jeans in the sale for just £12 – and you can wear them from ...