The company says that tests of these ads saw completion rates of over 80%. Roblox also announced other partnerships in the industry, including with Cint, DoubleVerify, Integral Ad Science (IAS ...

Roblox stock has surged 85% in 2025, outperforming NYSE Composite. Dynamic platform with millions of virtual worlds, AI ...

Roblox Will Now Let You Watch Ads For In-Game Rewards. Players will soon be able to choose to watch ads to unlock rewards in Roblox games. By Hayley Williams on April 2, 2025 at 4:57AM PDT.

Roblox has announced it has partnered with Google to roll out new “Rewarded Video” ads in the coming weeks that give in-game rewards to players who opt into watching them.

Roblox partners with Google for rewarded ads, offering new monetization options for creators. Roblox has more daily active users than Steam, sitting pretty at 85 million (versus Steam's 69 million).

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox's stock dropped 10% after short-seller Hindenburg accused it of inflating user numbers. Some of Hindenburg's previous reports have led to SEC investigations and indictments.

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Neura Studios recently added Roblox’s programmatic ad sales system—allowing Roblox to place ads inside Clip It for revenue. Neura Studios also sells content packs that pad its editing suite ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...