After a while, I started to believe that Rockzilla wasn’t a pet after all. He was just a rock. I paid $4 for a rock in a box, which is about $1,000 in today’s money. What a gullible idiot.

In fact, the original Pet Rock prototype sits in its box in Dahl’s office right next to photos of his grandchildren. The Pet Rock is a part of business history, firmly established in its lore.

Retro gadgets rock. In the case of ThinkGeek's USB laptop buddy, that's quite literal. The USB Pet Rock was an April Fool's Day prank from 2009 that went a little too well. ThinkGeek shared their ...

A Rock Story, a new play written and directed by Davis Gordon Gilbert, brings to life the unexpected, six-month moment in 1975 when Americans collectively fell in love with…a rock.

Related: Walmart announces generous offers rivaling Target Most pet owners understand that you can buy pet toys from Amazon or Chewy at very low prices. That makes them less likely to buy those items ...

In 1975, US-based businessman and advertising director Gary Dahl’s ‘Pet Rock’ took the world by storm. It wasn’t actually a complex toy; it was literally a smooth rock in a box with air holes, ...

The organizers of the annual Pet Rock Fest have announced that they are looking for a new location for the event, which is usually held on the Sunday following Labor Day weekend. On its website ...

All the Latest Game Footage and Images from Pet Rock Duty Ever tried to escape a twisted pocket dimension school building with the exit heavily barricaded while trying to keep a hungry pet rock ...

Thousands of people – many with their dogs – came to “Pet Rock” Sunday at Deering Oaks to celebrate their companions and raise money for the Animal Cancer Foundation.