Three Perceptual Processes in Marketing. One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a ...

Perception serves as a filter or gate-keeper so that we are not overwhelmed by all the stimuli that bombard us. A key aspect of the perception process is selective attention.

“Perception is reality" is often used to justify a perception that may be objectively unjustifiable or just plain out of touch with reality.

Human Perceptual Learning As a Two-stage Process Date: March 15, 2007 Source: Georgetown University Medical Center Summary: Using advanced brain imaging techniques, researchers at Georgetown ...

Perceptual Rivalry: Nostrils Alternate To Process Competing Odors Date: August 24, 2009 Source: Rice University Summary: When the nose encounters two different scents simultaneously, the brain ...

Perception involves both bottom-up and top-down processing. How is our Visual World Constructed in the Brain? Light enters the eye and is detected by photoreceptors in the retina.

Our visual perception seems to depend more strongly on the potential utility of information than previously thought. In another experiment, the researchers were able to show that our retinas already ...

We still know very little about how non-human animals process visual information so the perceptual effects of many illusions remains untested.