Images feature members before and after their Peloton workouts. “We got real members in their real spaces,” said Oli Snoddy, VP of global consumer marketing.

The new Peloton Row is finally available to order and it wants to be your gateway to this popular, super-buzzy workout. Here’s a sneak peek into the company’s newest fitness innovation.

Peloton formally unveiled its high-priced new rowing machine Tuesday. But the company is still facing rough currents as it struggles to find its way into more friendly stock market waters.

What Peloton does best is hook people into an exercise regimen before they even realize they’re in one—and keeps them there. Peloton’s subscriber retention rate has remained above 90 percent ...