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PATRÓN® Tequila, announced today its “Censored Truth” campaign in the U.S., a bold new effort challenging the industry’s lack ...

Local liquor stores hit a record $71 million in sales this year. Tito’s vodka led the charge, taking more than a quarter of ...

Texas-based Tito’s vodka made the latest list three times as the No. 1 seller at 0.75-liter bottle, No. 2 at 1.75-liter and ...

Whether you’ve run out of rum or you just like tequila better, a blanco mojito is a great variation on the classic mint and ...

Clase Azul México Announces Ancestral-Inspired Tequila Blanco Ahumado: Indigenous tequila-making methods bring this full-bodied, smokey tequila to life.

Blancos to reposados — these are the best tequila picks for Palomas will elevate your cocktail from basic to bar-worthy. Recipe's included.

Liquor giant Bacardi didn't just want another tequila in announcing Monday that it has picked up the rest of the Patron brand, which it values at $5.1 billion. Rather, Bacardi sees Patron as the ...

The battle over additives in tequila is intensifying, and Patrón is positioning itself as a leader in authenticity.

Patrón Tequila has no surprises for its customers. That means no sweeteners. No extracts. No secret ingredients. The tequila uses only three all-natural ingredients: 100% Weber blue agave, water ...

Using bold out-of-home and digital placements, the liquor brand has launched its first major campaign, educating consumers about its additive-free heritage.