Paper: Ads featuring interracial couples produce mixed results for brands Peer-Reviewed Publication. University of Illinois at Urbana-Champaign, News Bureau ...

The ads’ effect on whom individuals intended to vote for was smaller still — a statistically insignificant 0.007 of a percentage point. Campaigns should carefully consider efforts to tailor ...

The long list of side effects is mandatory, since the FDA requires ads to include an assessment of both the benefits and risks of the products, including all possible side effects. In their paper ...